Many small business owners ask me this same question. Whether they are a plumber, lawyer or landscape architect, they want to know why they need a brand. To them, it seems like a waste of time and money. They are too busy finding customers to focus on building a brand!Read More
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How are consumers finding your business and deciding whether to purchase your product or service? And how should you be spending your advertising dollars? The answer is not as simple as even a few years ago, but here are helpful study insights to help guide you through the ad media maze.
Social media can be an easy and budget-friendly way to market your small business – but not all social platforms are good fits for all businesses. You may wonder whether you should devote time to the latest craze, the social bookmarking site Pinterest. In short, it depends.
In the ever evolving world of social media and marketing, it’s tough for time-starved small businesses to keep pace when it comes to the best tools to reach customers. While there is no “one-size fits all” approach, a recent study done by Constant Contact shows that small businesses believe social media 60%) is one of the top three tools to engage existing customers and attract new ones.
Cocktail parties suited the mood of the 1950s. The cocktail party was for socializing with bosses, coworkers and friends, much like social media today. In the 50’s, cocktail parties were a business tool, much like social media is a virtual business tool for us today.
According to Penney Fox, a social media strategist and owner of Fox Interactive Consultants, cocktail parties served a crucial occupational networking purpose. I sat down to chat with Penney about how she uses the “social media is like a cocktail party” analogy with her small business clients and she had some great insights to share.
According to a recent poll of U.S. marketing professionals conducted by the American Marketing Association (AMA), businesses plan to continue to invest in mobile and social marketing in 2013.1 This is not necessarily a new trend, but it does necessitate SMB marketers to consider how they will allocate their advertising dollars to get the most bang for their buck.
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A great ad isn't hard to spot; you've seen them online, during the Superbowl, or on a billboard. But creating an effective ad for your own business can be a challenge.
Watch this Free webinar to learn how to supercharge your advertising by focusing on these critical elements:
Sometimes you run across some things on the web that is just so useful, you have to share. That’s where this infographic comes in.
Through trial and error we know what we should and shouldn’t do to build a strong offline business reputation. But building on online business reputation requires a whole new effort. Whether you are a seasoned social media user or just starting out, engaging in conversations can be crucial to your marketing efforts.
Today, Facebook is the number one social media choice for people to market their business. Facebook is a very powerful tool that you should include in your marketing mix to help grow your business by strengthening your reputation online.
Sometimes we need to be reminded of some of life’s basic rules. Like the “Golden Rule” or “An Apple a Day.” Things so simple, we hit our foreheads for forgetting. This infographic from iRespect Online is like that.
You know that online reviews help drive customers to your business. But did you know they also improve your visibility in online searches? It’s true—Google looks for reviews about your business across a variety of sites when it determines where you rank in searches.