As the old adage says “your time is money.” With so many mobile apps out there, how do small businesses select the best ones that will save them both? Online and mobile apps are growing in popularity and I thought I could help you identify some of the best apps that are helping small businesses today.
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Welcome to the Dex One resource center—where you can find tools, educational videos and information on the latest business trends and marketing ideas
Today, more people than ever are looking online to find your business. That’s why it is a key factor in how findable your business is. Check out this brief infographic on the basics of your online presence and why if you aren’t focusing on your online presence today, you should be.
By Barry Moltz - Small Business Speaker, Author and Guest writer for Dex One
Many small business owners ask me this same question. Whether they are a plumber, lawyer or landscape architect, they want to know why they need a brand. To them, it seems like a waste of time and money. They are too busy finding customers to focus on building a brand!
Over the past few months Twitter has been busy strengthening their advertising platform. Small businesses should take note because these new additions can mean new opportunities.
The updates began rolling out in March when Twitter announced that self-service advertisers would have a wider set of options to target particular types of users on the social network. Now, they can target by geography, interest, gender; get promoted on mobile, desktop and tablets and track progress with more in-depth analytics.
Are you a business owner ready to dive into the world of Pinterest? First check out our article on whether Pinterest suits your business. Then follow our step-by-step guide below to get started!
Create a Pinterest profile.
How are consumers finding your business and deciding whether to purchase your product or service? And how should you be spending your advertising dollars? The answer is not as simple as even a few years ago, but here are helpful study insights to help guide you through the ad media maze.
Social media can be an easy and budget-friendly way to market your small business – but not all social platforms are good fits for all businesses. You may wonder whether you should devote time to the latest craze, the social bookmarking site Pinterest. In short, it depends.
In the ever evolving world of social media and marketing, it’s tough for time-starved small businesses to keep pace when it comes to the best tools to reach customers. While there is no “one-size fits all” approach, a recent study done by Constant Contact shows that small businesses believe social media 60%) is one of the top three tools to engage existing customers and attract new ones.
Cocktail parties suited the mood of the 1950s. The cocktail party was for socializing with bosses, coworkers and friends, much like social media today. In the 50’s, cocktail parties were a business tool, much like social media is a virtual business tool for us today.
According to Penney Fox, a social media strategist and owner of Fox Interactive Consultants, cocktail parties served a crucial occupational networking purpose. I sat down to chat with Penney about how she uses the “social media is like a cocktail party” analogy with her small business clients and she had some great insights to share.
According to a recent poll of U.S. marketing professionals conducted by the American Marketing Association (AMA), businesses plan to continue to invest in mobile and social marketing in 2013.1 This is not necessarily a new trend, but it does necessitate SMB marketers to consider how they will allocate their advertising dollars to get the most bang for their buck.
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A great ad isn't hard to spot; you've seen them online, during the Superbowl, or on a billboard. But creating an effective ad for your own business can be a challenge.
Watch this Free webinar to learn how to supercharge your advertising by focusing on these critical elements:
