July 12, 2013 Kelley Weir

Content is Key To Inbound MarketingIn the last several years we’ve seen inbound marketing rise in popularity among small businesses. It really is not a new concept but more of a revived effort for small businesses to build trust through delivering great content to generate leads.

Inbound marketing used to be thought of as a way to increase traffic or visibility. It has since morphed into a more complete way of thinking about driving new visitors and leads to your business that relies primarily on content. Social media like Facebook and Pinterest have helped expand this network considerably.

July 11, 2013 Christine Landry

How To Use Great Content to Promote Your BusinessSupplying a good service or product to your clients is important – but these days, it’s not enough. You must stay top of mind with clients by engaging them socially as well. To help, here are six tips to posting content.

Posts that strike a chord will encourage interaction with followers on Facebook, Twitter and Pinterest and will help you grow your business by establishing a core following and help with word of mouth – leading to sales.

July 11, 2013 Kelley Weir

How To Use Great Content to Promote Your BusinessCreating engaging content for your website or social media posts may seem like a daunting task but if you begin with a plan and some room for creativity, content creation can become a routine that helps drive new business. Remember that content is not just the words on your site. It’s also the photos, videos and links that make your content fresh and interesting.

July 11, 2013 Dex One Contributor

Content Marketing Webinar

 

 

 

 

Watch this Free webinar to get insider marketing tips from two featured experts. They will teach you simple ways to boost customer awareness and engagement with online content, including how to:

  • Create content with an authentic tone to get loyal fans
  • Deliver powerful stories that will hook your audience
  • Source fresh content that appeals to customers
  • Get the most out of the content you develop

Don't miss this great opportunity to learn the ins and outs of content marketing along with easy strategies from the masters that will attract customers and keep them coming back for more.

July 11, 2013 Dex One Contributor

USA Today’s Senior Small Business Columnist and president of TheSelfEmployeed.com, Steve Strauss has put together a simple guide to making marketing easier for small businesses. Broken into 12 parts, the book covers reinvigorating your marketing efforts and nine tools for marketing success.

July 11, 2013 Kelley Weir

Dafna Michaelson joined the Dex Digital team as a presenter of a Social Media 101 workshop, which clarifies how small businesses can successfully use social media to reach more customers.

June 12, 2013 Kelley Weir

Hot Apps to help small businesses with online presenceAs the old adage says “your time is money.” With so many mobile apps out there, how do small businesses select the best ones that will save them both? Online and mobile apps are growing in popularity and I thought I could help you identify some of the best apps that are helping small businesses today.

June 6, 2013 Christine Landry

A Cheat Sheet to Optimizing Your Online Presence In today’s world, your online presence should include more than just your website. You need to be active on social media too. But don’t assume clients and customers will seek you out socially -- you have to let them know where you have a presence. 

To help, here’s a cheat sheet on the steps necessary to alert everyone to your social presence -- and keep in mind that your ultimate goal on your social platforms is to drive followers to your website. Social profiles simply help you engage with potential clients on platforms they most enjoy and use frequently, but you need to drive them back to your online “front door.”

June 6, 2013 Kelley Weir

Marketing Trends Small Businesses Need To KnowRecent research suggests two main trends for small businesses working to build their online presence have emerged; mobile optimization and content creation. These two trends support other statistics showing small business marketers are moving to invest more in digital marketing during 2013 and why you should focus on mobile and content today.

June 6, 2013 Dex One Contributor

 InfographicToday, more people than ever are looking online to find your business. That’s why it is a key factor in how findable your business is. Check out this brief infographic on the basics of your online presence and why if you aren’t focusing on your online presence today, you should be.