The headline on your Yellow Pages print directory needs to command attention from the middle of a crowded page.

Rule 1: Find a message that conveys a value to your potential customers --don’t just use your business name for a headline.

Rule 2: Find a value that makes you stand out from your competitors. Check this list of 12 successful local directory headline strategies that go beyond the usual claims to give advertisers a competitive edge.

1. Make an emotional connection

2. Anticipate objections or concerns 

3. Emphasize location 

4. Zero in on customer needs 

5. Emphasize a unique value proposition 

6. Create a doubt 

7. Promise a specific experience 

8. Zero in on a target audience  

9. Make a promise on price  

0. Show positive ratings or reviews 

11. Name positive attributes 

12. Emphasize local roots and stability