How to Get a First-Time Customer to Return
Recently, I went to a nail salon that had highly positive user reviews. It wasn't hard to see why. The staff was very friendly and they did a fantastic job on my nails. When I fretted about smudging them as I left, they told me I could always come back if I did. That was the first time I've ever heard that. On two occasions at other salons, I've been scolded when I smudged my nails.
Despite this newest salon's friendliness and good work, I wasn't a guaranteed return customer. In fact, I had been thinking that although I'd consider coming back to their salon, I would probably try some other places before doing so. This was mainly because the selection of nail polish colors wasn't extensive. In fact, the nail polish I ended up with was not what I had in mind.
But as I was about to leave, they handed me a gift certificate they give to first-time customers. It entitled me to a free upgrade on a pedicure -- with a sea salt scrub and extended foot massage -- on my next visit.
Suddenly, there was no doubt that I would return the next time I needed my nails done.
A gift certificate is a simple gesture that could easily convince a first-time customer not yet committed to you to come back. It doesn't break the bank to offer an upgrade. And written out as a gift certificate, it feels like a special gift rather than a coupon, which could be given to anyone.
More important, it works!
About the Author
Leading business experts, marketing professionals and digital marketers offer their advice on latest industry trends and strategies to help you grow your business.
As the senior editor of DexKnows, DexKnows Weddings, Marketing Matters and ShopTalk: Social Media, Christine Landry blogs, Tweets, Facebooks and often turns nouns into verbs. She could be very, very Pinterested in you, too