Marketing Tips for Service Businesses
Providing good service is of course important for your plumbing or contracting business to be successful. But being good is not enough if nobody knows about it. That's why you need to have a marketing plan. It may sound time-consuming and scary, but that extra effort can keep your business in customers’ minds. So whether you’re an electrician, a baker or restaurant owner, here are 10 tips to keep you ahead of the competition.
- Craft a slogan for your business. Your rally cry should be a short, catchy message that can become the slogan for promoting your service. Focus on what you do best. This should be something that customers – and your employees -- can easily remember and repeat.
- Hire passionate people. Nothing sinks a local business more quickly than having people who do not believe in the service you’re providing.
- Make your business website your brand central. Instead of merely conveying basics about your business products and services, turn your site into the internet hub for your Facebook and Twitter pages, as well as all social media related to your brand and industry.
- Differentiate with packaging of services. Consumers respond to smart packaging and services that provide good value. A well-designed bundle of services can rise above the competition.
- Focus on a few social media sites. There are too many social networking sites to use them all. Use only the ones that make the most sense for your type of business.
- Create content that’s shareable. The better, more useful or entertaining your content is, the more people will want to share it. The best content includes tips, lists and eye-grabbing photos.
- Keep it professional. Your goal is to provide useful and credible information that elevates your business. Posting details of a personal or in-house nature is a waste of time.
- Offer participation rewards. Respond quickly to engaged customers on Facebook and Twitter. Offer special deals based on participation.
- Identify customers who like to talk. Think about the customer who would be most likely to “tell a friend” about you or your business — either in person or via Facebook or other social media. Target these folks first and make sure they have reasons to talk.
- Build your brand by positioning your personal expertise. Carving a highly specialized niche makes it easier for people to find you. Become active in industry forums and groups and post informative comments on blog posts and Q&A sites.
About the Author
Leading business experts, marketing professionals and digital marketers offer their advice on latest industry trends and strategies to help you grow your business.
Daniel Kehrer has been Editor-in-Chief of Business.com, Founder & CEO of BizBest Media Corp., and Founding Editor of numerous small business magazines, websites, newsletters and blogs nationwide. He is the author of 7 business books, has written for newspapers and business magazines and was named a Small Business Journalist of the Year by the U.S. Small Business Administration (SBA) in 2008.