Top 10 Marketing Tips for Retail Products
You can sell a great product, cross your fingers and hope for the best -- or you can market it. Today, that doesn’t mean sinking a ton of money into hiring a marketing firm. In fact, it’s easier than ever to market your product yourself with the help of social media. Just add to that some business savvy and you’re on your way.
- Make your business website your own social media and brand central. Instead of merely conveying basics about your business products and services, turn your site into the internet hub for your Facebook and Twitter pages, as well as everything related to your business or brand.
- Craft a rally cry for your business. Your rally cry will be a short, catchy message that can become the slogan for promoting your product. This should be something that people – and your employees -- can easily remember and repeat.
- Hire passionate people. Nothing sinks a local business more quickly than having people who are not passionate about the product.
- Differentiate with design. Consumers respond to clever, intuitive products, services, stores, websites and more. A well-designed idea can make you rise above the competition.
- Focus on a few. There are too many social networking sites to use them all. Use only the ones that make the most sense for your business and product.
- Create content that’s shareable. The better, more useful or entertaining your content is, the more people will want to share it. The best marketing includes tips, lists and eye-grabbing photos.
- Identify customers who like to talk. Think about the segments of your customer base that would be most likely to “tell a friend” about your business — either in person or via Facebook or other social media. Target these folks first and make sure they have reasons to talk.
- Offer participation rewards. Respond quickly to engaged customers on Facebook and Twitter. Offer special deals based on participation.
- Be part of the conversation yourself. Whenever and wherever you find people talking about your business or a product similar to what you sell, take the time to join in and answer or thank them. Reply to comments on your website, blog or Facebook page; answer emails.
- Know when to stop. Don’t overload your audience with a steady stream of information. You risk shutting down the two-way communication that’s critical in getting your message across.
About the Author
Leading business experts, marketing professionals and digital marketers offer their advice on latest industry trends and strategies to help you grow your business.
Daniel Kehrer has been Editor-in-Chief of Business.com, Founder & CEO of BizBest Media Corp., and Founding Editor of numerous small business magazines, websites, newsletters and blogs nationwide. He is the author of 7 business books, has written for newspapers and business magazines and was named a Small Business Journalist of the Year by the U.S. Small Business Administration (SBA) in 2008.