How to Promote Your Facebook Page Through Pinterest
Here’s Part 5 in our series of posts on how to promote your Facebook Page in response to questions we received after our successful Facebook for small business webinar. Previous installments included best practices for promoting your Facebook page on websites/blogs/newsletters, email, LinkedIn and Twitter.
Updated April17, 2013, Originally Published April 6, 2012 by Christine Landry
Today we tackle the latest social phenomenon: Pinterest! In 2012 Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. (Hubspot Blog) Pinterest generates over 4x as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook. (Source: Converto)
Because I'm already on Pinterest, I'll take you through the step-by-step process to add a Facebook link to your Pinterest profile if you're already a member of Pinterest. The steps shouldn't vary much for a new user.
You can have a live link from Pinterest to your personal Facebook profile but, currently, not to your Facebook business page. To do the former, go to the arrow by your name in the right-hand corner of your Pinterest profile. Click on the arrow to get the drop-down menu and select Settings.
Next to "Link to Facebook," click the Off button to On and then click Save Profile.
You'll get a pop-up that says Log In with Facebook. Select it.
When you go back to Pinterest, you'll now have to option to Add Pinterest to Facebook Timeline. Select this only if you want to broadcast your Pins to Facebook. If you're a heavy Pinterest user, you may not want this because your Pins can inundate your friends' or customers' Tickers on Facebook. If you like, you can also Find Facebook Friends on Pinterest to follow your friends pinboards. Make your selections and then click Save Profile.
When you go back to your Pinterest profile page, you'll have a little clickable Facebook symbol.
Full disclosure: I went through these steps to demonstrate how to connect to Facebook from Pinterest but then disabled the feature. My Pinterest profile is affiliated with my job and connecting it to my personal profile page doesn't make sense for me personally. But if you are your brand and don't need to separate the two, Pin away!
Another option: You can include live links to your Facebook page in your Pinterest photo captions. Doing this sparingly can help get the word out about your Facebook page.
How are you using your Pinterest page to drive traffic to your businesses’ Facebook page? Let us know, we’d love to hear from you.
About the Author
Leading business experts, marketing professionals and digital marketers offer their advice on latest industry trends and strategies to help you grow your business.
As the senior editor of DexKnows, DexKnows Weddings, Marketing Matters: Social Media, Christine Landry blogs, Tweets, Facebooks and often turns nouns into verbs. She could be very, very Pinterested in you, too