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How to Promote Your Facebook Page Through Pinterest

Christine Landry's picture

Here’s Part 5 in our series of posts on how to promote your Facebook Page in response to questions we received after our successful Facebook for small business webinar. Previous installments included best practices for promoting your Facebook page on websites/blogs/newsletters, email, LinkedIn and Twitter.

Updated April17, 2013, Originally Published April 6, 2012 by Christine Landry

Today we tackle the latest social phenomenon: Pinterest! In 2012 Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. (Hubspot Blog) Pinterest generates over 4x as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook. (Source: Converto)
Because I'm already on Pinterest, I'll take you through the step-by-step process to add a Facebook link to your Pinterest profile if you're already a member of Pinterest. The steps shouldn't vary much for a new user.

Step 1

You can have a live link from Pinterest to your personal Facebook profile but, currently, not to your Facebook business page. To do the former, go to the arrow by your name in the right-hand corner of your Pinterest profile. Click on the arrow to get the drop-down menu and select Settings.

How to Promote Your Facebook Page Through Pinterest

 

 

 

 

 

 

Step 2

Next to "Link to Facebook," click the Off button to On and then click Save Profile.

How to Promote Your Facebook Page Through Pinterest

 

 

 

 

 

 

 

 

 

 

 

You'll get a pop-up that says Log In with Facebook. Select it.

How to Promote Your Facebook Page Through Pinterest

 

 

 

 

 

 

 

 

 

 

Step 3

When you go back to Pinterest, you'll now have to option to Add Pinterest to Facebook Timeline. Select this only if you want to broadcast your Pins to Facebook. If you're a heavy Pinterest user, you may not want this because your Pins can inundate your friends' or customers' Tickers on Facebook. If you like, you can also Find Facebook Friends on Pinterest to follow your friends pinboards. Make your selections and then click Save Profile.

how to link pinterest to facebook without broadcasting pins in ticker

 

 

 

 

 

 

 

 

 

 

 

 

 

When you go back to your Pinterest profile page, you'll have a little clickable Facebook symbol.

Getting the facebook logo on pinterest

 

 

 

 

 

Full disclosure: I went through these steps to demonstrate how to connect to Facebook from Pinterest but then disabled the feature. My Pinterest profile is affiliated with my job and connecting it to my personal profile page doesn't make sense for me personally. But if you are your brand and don't need to separate the two, Pin away!

Another option: You can include live links to your Facebook page in your Pinterest photo captions. Doing this sparingly can help get the word out about your Facebook page.

How are you using your Pinterest page to drive traffic to your businesses’ Facebook page? Let us know, we’d love to hear from you.

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Join the Conversation

thanks for this- I agree- I dont want people seeing my kids in diapers so I dont want to link the 2 but wish FB fan page was able to go onto pinterest!

Hi, I have a facebook account but I also manage a second one (my bussines) on facebook, What should I do if I want to have my pins posted in the timeline of my bussiness page not my personal one? Regards.
Christine Landry's picture

Hi William – Sorry to say, you can’t currently link Pinterest to your Facebook business page so that pins show in your timeline. You can only link it to your Facebook personal profile. However, you can pull in all your boards into Pinterest with the app Woobox (http://woobox.com/pinterest), as we did here: https://www.facebook.com/dexknows/app_305927716147259. Personally, I’m not a big proponent of having your pins feed to Facebook. If you go on a pinning jag (as many are apt to do), you risk overloading your friends newsfeeds, and I think that’s dangerous territory. I recommend the Woobox app. It doesn’t do exactly what you’re looking for, but it will give your Pinterest page a presence on your Facebook page, which should help!

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About the Author

Leading business experts, marketing professionals and digital marketers offer their advice on the
latest industry trends and strategies to help you grow your business.

Christine Landry's picture

As the senior editor of DexKnows, DexKnows Weddings, Marketing Matters: Social Media, Christine Landry blogs, Tweets, Facebooks and often turns nouns into verbs. She could be very, very Pinterested in you, too