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How to Use Facebook Tagging to Your Advantage

Christine Landry's picture

How to Use Facebook Tagging to Your AdvantageJust like you can tag friends in your Facebook updates, you can also tag businesses. This can be a helpful tool to the savvy local business owner -- when you tag a business page in an update, that post will show up on both your Facebook page and theirs.

The other business is also sent a notice that they were tagged. It's a great way to build relationships online. However, you should have a good reason to tag another business, otherwise your posts will look spammy.

Here are legitimate reasons for tagginga business:

  • You're helping them -- perhaps you're promoting their giveaway or sharing their link.
  • You're praising them. On our Facebook page, we highlight small businesses that post smart Facebook updates. We tag them so our readers can click through easily to the business's Facebook page, and so the business knows we're writing about them.
  • You've featured the business, such as in a blog post.

You may notice an increase in Likes to your page after tagging a business because you've just introduced yourself to all of their followers. But as mentioned before, don't abuse this. If you're constantly tagging another business, especially one with a large following, they may find you a nuisance and delete your posts.

Also, while tagging is easy enough, the tool can be finicky for business pages.

Here are some tips and warnings:

  • You can't Like something as yourself and then tag it as your business. So Like the page as your business and write the post as your business too.
  • To tag the business, use the @ symbol and type the name. Facebook will recognize spaces so no need to leave them out. The name should appear as an option. Select it and it will hyperlink to the business's Facebook page.

How to Use Facebook Tagging to Your Advantage

  • Sometimes there is a lag between Liking a business and being able to tag them. It's not uncommon for it to take up to two days for the business to appear as a tagging option.
  • Businesses cannot tag people, so if a business has set their page up as a personal profile page instead of a business page, you won't be able to tag them.
  • Occasionally, your post may not appear on the business's page after tagging. This is likely because the business has selected the Facebook option to disallow others' posts -- but not others' comments -- on their page. It's also possible that Facebook assumed you were spam and placed your post in the business's Hidden Posts section.
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Hi Christine, I came across your blog while doing research for an issue I'm having with my Facebook business page. When other's tag my business page in a post, I do not receive notice. I've checked to be notified of everything. I saw your comment above "This is likely because the business has selected the Facebook option to disallow others' posts -- but not others' comments -- on their page." How do you change this? I have gone through everything and looked through their help section and can't find it. I've also unchecked all the options and started over but still not luck. I appreciate your help!
Christine Landry's picture

Hi Jo Lynn – I’ve experienced this too. Facebook has made some changes since I wrote this post, and now no business is notified when another business tags them in a post. I suspect businesses were abusing the tagging feature for their own gain, but I’m hoping Facebook figures out an adjustment that works for all parties because I personally find tagging notification extremely helpful. However, there’s a roundabout way to see if your business is tagged in a photo (but not a post). Click on photos, and then “Photos of You” in the upper left corner. Any photos your business has been tagged in will show up there. If it’s important to you that Facebook add tagging notification, you can contact them through their Feedback page here: https://www.facebook.com/help/contact/268228883256323?rdrhc.

Hello! A very frustrated person here. I am unable to see other's posts appear on my business page. Searching through 'Help' I found the following: 'At this time, only Pages that are categorized as People or Brands & Products can be tagged.' So I changed my page from Companies to Brands & Products. STILL all the times that my page has been tagged DO NOT show up on my business page... What is going on? Please offer some insight. Thank you!
Christine Landry's picture

Hi y.g – You’re not alone. Check out my reply just above your comment – it’s my response to someone with the exact same frustration as you. I’ve personally experienced this issue too. Fingers crossed that Facebook rectifies this in the near future!

I actually am having the opposite problem. I can tag a page from my business page, and it won't show up on their "posts by others". I see other posts from other businesses tagging, but for some reason, my tagging doesn't show up. I have checked my settings, and everything seems to be set up to allow this. HELP!
Christine Landry's picture

I can tag businesses as well, Amy, and it doesn’t appear on their Facebook page anymore either. When I look at “Recent Posts” displayed on a business Facebook page, these posts are almost always posted by individuals, not businesses, which Facebook handles differently. I’ll occasionally see a business in there, but my assumption is that business has set up their page as a personal profile instead of a business page. I wish I had better news for you, but it appears that currently businesses aren’t alerted to being tagged on Facebook.

Christine, I've been recommending this to my clients and was recently asked why. Being put on the spot I couldn't come up with a quick answer based on facts so now doing some research. Reading these comments, and from recollection, I'm not sure if it's worth it anymore. I'm still recommeding it though in hopes it becomes relevant again. Have you written anything else, anywhere else on this since last year? BTW, this format doesn't have a G+ +1 button. -Tony
Christine Landry's picture

Hi Tony Leary: I’m in the same boat as you. Tagging doesn’t have the clear benefit it once did, but I still do it. I continue partly because it doesn’t require much extra effort, and I too hope that in the future businesses will once again be notified when they’re tagged. Also, if you look at my reply to Jo Lynn, you’ll see there is a way for businesses to see when they are tagged in a photo (but not a post). I doubt many businesses are aware of this and are checking, but I tag them in case they are. No, I haven’t written about tagging since this post, but perhaps I should because we recently have been getting a lot of comments with questions about tagging. Thanks for the heads up on the G+ button. I’ll alert our site manager!

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About the Author

Leading business experts, marketing professionals and digital marketers offer their advice on the
latest industry trends and strategies to help you grow your business.

Christine Landry's picture

As the senior editor of DexKnows, DexKnows Weddings, Marketing Matters: Social Media, Christine Landry blogs, Tweets, Facebooks and often turns nouns into verbs. She could be very, very Pinterested in you, too